What is a Casino Affiliate Program?

With thousands of online casinos operating globally, operators spend massive fortunes on marketing and advertising.

Understanding this ecosystem explains exactly how the online gambling world sustains its incredible growth.

Defining the Casino Affiliate

Within this content, the affiliate places unique, trackable links that direct the reader to the casino’s registration page.

This performance-based marketing ensures the casino only pays when a new, depositing customer is actually acquired.

• Many of the largest gambling portals are simply massive affiliate sites
• Affiliates often negotiate exclusive welcome bonuses for their readers
• The tracking software uses cookies to ensure the affiliate gets credited

Understanding Revenue Share (RevShare)

Under a RevShare agreement, the casino pays the affiliate a percentage of the net losses generated by the referred player.

The beauty of RevShare for the affiliate is that it provides a recurring, passive income stream for life.

Understanding CPA Affiliate Deals

For example, a casino might offer a $150 CPA for every player who registers and deposits a minimum of $50.

However, if that player goes on to lose $10,000 over the next year, the affiliate still only receives the initial $150.

While controversial to some, it ensures that players have access to thousands of detailed reviews and exclusive bonuses.